For the first comer in Doha it can be very difficult to find the location of a building.
The smaller streets in the neighborhoods can be so labyrinthine that no one bothers to remember street names. I can maybe name twenty streets in the entire city. I have no idea of the name of the street that I live on, nor the street next to it. Pretty much everyone only knows the main streets like the Corniche, the ring roads, Salwa Road, etc. Navigation becomes an exercise in remembering landmarks. Directions are usually about being near somewhere or in some neighborhood, such as, “near Crazy Signal, behind the car dealership”, or “in Al-Sadd, close to Sports Roundabout”, and so on. It can be a problem if you get a taxi but aren’t sure exactly where you’re destination is – the taxi driver probably will not know either unless it’s a well known place.
This can also create a problem for Emergency Services, how are they to know where you are?
So the Government has been doing an ad campaign asking people to memorize their building numbers so that they can give it to emergency services.